CITY OF CARSON

The City of Carson, California was looking to update their brand identity to attract new residents to work, play and stay in Carson. This draft concept was to create a brand that drew people in, and made a statement for the City.

This draft concept and project focused on developing a brand for the City of Carson that was vibrant, inviting, and modern. Incorporating their new brand identity into environmental signage, the rebranding/updating of their city seal, event center, and other assets of the City. The City was looking to bring a more inviting outward facing identity.

CLIENT

City of Carson

PROJECT TYPE