ODD PRODUCE

Creating a market space for the billions of wasted produce Odd Produce is the perfect mix of intriguing and easily accessible for grocery store goers.

Through iterations and research, I landed on created a weird, modern, and clean look to appeal more to my target audience, Generation X. Creating a vibrant and exciting color scheme and using high contrast type reinforced the "odd" look while allowing the design to stay easy to digest for a more mature audience.

CLIENT

Odd Produce

PROJECT TYPE